The African Regional Intellectual Property Organization (ARIPO) and the Zimbabwe Broadcasting Corporation (ZBC) signed a Memorandum of Understanding (MoU) on 8 December 2017 at the ARIPO Headquarters geared to increase awareness on Intellectual Property (IP) in Zimbabwe.
According to the ARIPO Director General, Mr. Fernando dos Santos, the MoU between ARIPO and ZBC will put in place a general collaboration framework with a view to creating the awareness among the large public on the importance of IP for socio-economic & cultural development.
"The media is an indispensable tool for awareness creation. We value this partnership with ZBC as the masses need to know about IP and its role in the economic development of a country. ARIPO is glad to be able to use ZBC TV and radio to reach majority of the population in Zimbabwe and educate them on IP rights," said Mr Dos Santos.
ZBC Chief Executive Officer, Mr Patrick Mavhura, said the signing of the agreement signified a new era in the history of ZBC and ARIPO. He said, "As a national broadcaster whose role is to educate, entertain and inform the nation on various matters of interest, the formalisation of the relationship between ARIPO and ZBC presents immeasurable opportunities for us to effectively execute this mandate."
Mr Mavhura noted that issues of IP are key in an integrated economic development process and hence the need for public awareness. The media therefore was an indispensable tool in educating the different publics on what intellectual property entails and the benefits it presents to their businesses.
The joint activities under the MoU will include airing of TV and radio programs that highlight the importance and benefits of using IP for economic development, youth programs that will promote innovation and creativity, coverage of ARIPO main events by ZBC as well as training of ZBC personnel by ARIPO on IP to improve the level and quality of reporting by the station.
The MoU signing ceremony was attended by ZBC head of sections and ARIPO's Executives and Heads of departments.